/// 2016 FESTIVALS / LATITUDE / SECRET GARDEN PARTY / WILDERNESS / V FESTIVAL SOUTH ////
Each year Secret Emporium embarks on a tour of the best UK festivals.
We do this because, in essence, it allows Designers to access 35,000 potential customers over 4 days, and with the addition of V festival this goes up to 85,000 for that weekend. Festival goers have money to spend and they are seeking out original jewellery, fashion and body adornment. It means designers make money and are exposed to a large audience. SIMPLE.
Many Designers are contacted by customers post the festival and with such huge footfall it's a great way of doing market research on products and pricing.
WHAT DOES IT LOOK LIKE?
SE is one big beautiful marquee holding a retail space of up to 40 designers all under one roof. We do this because many Designers don't have the infrastructure or stock to have a large festival pitch costing a fortune. So with SE all you have to bring is yourself and your stock, we provide you with everything else, not to mention a home packed with like-minded Designers to be with all weekend. Lastly, we create a HUB, a centre for exploding and in-your-face creativity all bubbling over in one place, it creates a buzz, we play tunes and people browse and buy for hours. Essentially, together we are stronger!
WHO DO WE ACCEPT?
We look for Designers who are designing and where possible are making the products themselves. From small start-up Designers to more established labels. What matters is the quality and if they fit the festival audience.
We look for strong collections and labels which are cohesive and made well. We like fashion forward and on trend labels as well as heritage, quality labels. For the festival tour we love Designers who can make special festival focussed ranges which look to the fancy dress and eccentric culture of festivals... but we're not talking fairy wings ;)
The other highly important thing to us is the aesthetics of your stall. Please think about this carefully. The SE stalls are AMAZING and any jumble sales stick out like a sore thumb.
WHERE CAN I SEE WHICH DESIGNERS ARE INVOLVED?
Please browse through the site, most if not all of the Designers we feature have taken pitches at Festivals. Have a look HERE for images from previous years and many more on our FACEBOOK //www.facebook.com/SecretEmporium
HOW DO I APPLY?
If you are interested in applying you need to fill out THIS FORM we will then let you know if you have been successful... GOOD LUCK!
As with every event we do we give out 2 free scholarship places - We will contact you should you be the lucky winner and will make announcements once you have accepted via our website. In the meantime don't forget to sign up to our MAILING LIST
SECRET GARDEN PARTY
In a nutshell Secret Garden is an incredibly extravagant party for the wildest of creatures. Attracting a very fashionable crowd who seek to find hidden gems to add to their fabulous festival collection. There is no shortage of dressing up! The Gardener's support some of the most eccentric and vibrant festival wear. There's plenty of imagination and inspiring get ups.
Wilderness Festival attracts an affluent crowd predominantly the West London type. Meaning they are after a slightly more upmarket product and are willing to spend lots of money! It's a fantastic opportunity to showcase your designs to 35,000 'people' .... in no way are these your average festival goers... Wilderness is the one which attracts the celebrities, the rich, the cultured and as a result - the spenders!
Generally speaking Latitude attracts wealthy families of all ages. This crowd are looking to spend money. They are not quite as 'bold' as the Wilderness crowd in terms of fashion risk taking but they like quality and on trend labels. A boutique festival, it has all the ingredients we need and will appeal to the bold colourful designers as much as the heritage 'non festival specific' brands. - we are excited about this one, it replaces lovely No6 which was far away in Wales and didn't quite have the crowd numbers we needed for a constantly till-ringing SE!
V FESTIVAL SOUTH
V festival is all about big line-ups (Ahem Justin Bieber) big crowds and even bigger appetites for what is 'festival' with 85,000 people on site, predominantly women between 18 - 28, V is for you if you have volume of stock, can cope with those sales, you have an affordable on trend product and especially if you have a range which nods to festival fashion.... hold on to your hats, it may not be 'boutique' but this one is going to be busy ;)
SE has been lucky enough to be going since 2010. Our Festival Tour was born to allow designers access to an audience willing to give them cash. Ultimately, we choose the environments where that is a given situation ... It is important to us that you are successful and we would not have done it for all these years if the proof wasn't in the pudding! Designers come back YEAR ON YEAR and we love the family it's created. This year we want to expand that family and attract lots of new designers. If you have any questions.. get in touch... if you are the right designers it's a no brainer decision - come join us.